Beth Alyse is the owner and Executive Stylist of the renowned Personal Style Consulting company Guerrilla Makeovers. Her background is in fashion production and aesthetic arts. Beth Alyse has extensive experience throughout the fashion and beauty industries of San Francisco and Los Angeles. She has been a designer and manufacturer; has owned her own product line and eponymous boutique; was the founder and manager of a collective of emerging designers; served as a costume designer, wardrobe stylist, photo stylist, and hair/makeup artist in California's theatrical, film, music, television, fashion, and events marketing industries; and is a fashion and beauty consultant to countless individuals and groups.

Beth Alyse is a dedicated fashionista and a creative visionary, and she is utterly devoted to bringing out the inner rock star in each of her clients. All Guerrilla Makeovers staff Style Consultants are trained in Beth Alyse's patented method of Life/Style Therapy™, and are experts in their fields.