Beth Alyse is the owner and executive stylist of the San Francisco personal styling company Guerrilla Makeovers, and her background is in fashion production. She has years of extensive work experience throughout the fashion industry including: as a designer and manufacturer; owning her own product line and a corresponding boutique; founding and managing a collective of emerging designers; as a costume designer, wardrobe stylist, and hair/makeup artist in the Bay Area theatrical, film, music, television, fashion, and events marketing industries; as a photographic stylist; and as an image consultant and fashion stylist to countless individuals and groups. She is also a past active on the Board of Directors for The Fashion Group International. Beth Alyse is a dedicated fashionista and a creative visionary, and she is utterly devoted to bringing out the inner rock star in each of her clients.