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Beth Alyse is the owner and Executive Stylist of Guerrilla Makeovers, the Bay Area's premiere personal styling company. Her background is in fashion + beauty production, psychotherapeutic coaching, and cultural aesthetics. Beth Alyse is warmly professional and a creative visionary, and she is utterly devoted to bringing her clients' dreams to life.

Beth Alyse has extensive experience throughout the fashion, beauty, retail, and entertainment industries of San Francisco and LA. She has designed and manufactured her own product line while running an affiliated eponymous boutique; was the founder and manager of a collective of emerging urban designers contributing to the origins of the DIY movement; is an independent ethnographic and cultural trends market analyst; is an experienced insider in the world of global luxury and mass market retail sales; and has served for over fifteen years as a professional artist, stylist, and educator within California's legendary entertainment industry.

Beth Alyse is a respected industry personality and consultant to individuals, agencies, and corporations around the world. All Guerrilla Makeovers Staff Stylists and team members are trained in Beth Alyse's patented method of Life/Style Coaching™ and are acknowledged experts in their fields.